The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    Springfield College
  Feb 22, 2018
2017-2018 Springfield College School of Professional and Continuing Studies
[Add to Portfolio]

HSBA 120 - Principles of Marketing

This course provides a solid understanding of the basic concepts, tools, strategies, and tactics necessary to develop effective marketing strategies for organizational sustainability and human services sector. Students will gain insight into real-world marketing strategies that will enable them to design effective marketing strategies. The focus is on the marketing mix, including determining customer’s needs in order to provide the right product; choosing the most effective distribution channel; establishing suitable pricing levels by balancing profitability with customer appeal and motivating purchases through targeted promotions. Marketing strategies will be examined in the context of customer demographics, market competition, and business environments, considering the uniqueness of the human services sector.

Credits: 3

[Add to Portfolio]