Apr 18, 2024  
2017-2018 Springfield College Undergraduate Catalog 
    
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2017-2018 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

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SMRT 254 - Tourism in the 21st Century

This course will explore the economic, social and environmental impact of the domestic and international travel and tourism industries.  There will also be discussions of the principal components of tourism such as attractions, transportation, accommodations, themes and geography.  Major emphasis will focus on the motivation for travel, marketing techniques, principles and procedures of tour and convention management, services for the disabled traveler, and operational planning as a means of establishing quality services.

Credits: 3








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