Apr 18, 2024  
2016-2017 School of Professional and Continuing Studies Graduate Catalog 
    
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2016-2017 School of Professional and Continuing Studies Graduate Catalog [ARCHIVED CATALOG]

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BUSM 625 - Marketing Management

Marketing Management emphasizes the utilization and understanding of modern marketing strategies. Through real world exposure, the marketing process is examined including marketing research, consumer behavior, market segmentation, strategic planning, and the marketing mix-product, price, place, and promotion. Through working on real life marketing plans, students gather data, analyze marketing options, and prepare workable solutions.

Credits: 3


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