Apr 26, 2024  
2016-2017 School of Professional and Continuing Studies Graduate Catalog 
    
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2016-2017 School of Professional and Continuing Studies Graduate Catalog [ARCHIVED CATALOG]

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MOML 677 - Marketing and Public Relations for Nonprofit Organizations

This course introduces basic knowledge and understanding of strategic marketing and public relations for nonprofit organizations.  Case studies are used to illustrate how      nonprofit organizations effectively communicate with the client and the general  public in order to build awareness, manage their public image and achieve their mission.

Credits: 2


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