Apr 23, 2024  
2016-2017 Springfield College Undergraduate Catalog 
    
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2016-2017 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

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BUSM 350 - Marketing for Non-Profit Organizations

This course focuses on the application of marketing theory and techniques used in the nonprofit sector, with emphasis on consumer/client behavior, public relations, product/service development, pricing, and advertising.

Prerequisites & Notes
BUSM 221 - Principles of Marketing  

Credits: 3



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