May 02, 2024  
2015-2016 School of Professional and Continuing Studies Graduate Catalog 
    
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2015-2016 School of Professional and Continuing Studies Graduate Catalog [ARCHIVED CATALOG]

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BUSM 655 - Fund Development and Philanthropy

Fund Development and Philanthropy presents the principles, tools, and techniques of fundraising using a marketing foundation and a study of why individuals and corporations donate. It will encompass marketing, the principles of fundraising, and the tools and techniques to be used in fundraising, i.e., “the case statement,” grant writing, annual gift campaigns, planned giving, capital campaigns, and special events.

Credits: 3


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