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Jan 26, 2021
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SMRT 350W - Public Relations
This course is designed to provide students with the basic knowledge of public
relations by focusing on its practices, concepts, and evolution. Primary concepts
include: public relations as a management function; the marketing, advertising,
and research process; media relations; communications; and evaluation. Emphasis
is placed on cases analysis, problem solving, development, presentation of student
campaigns, and examination of public relation practices in modern society.
May fulfill WAC.
Credits: 3 s.h
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