Jan 26, 2021  
2004-2005 Springfield College Undergraduate Catalog 
    
2004-2005 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

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SMRT 304 - Marketing Issues in Sport and Recreation


This course examines the application of marketing principles to the sport industry with an emphasis on event and athlete marketing, corporate sponsorship, and marketing research.

Prerequisites & Notes
MGTE 121 or permission of instructor

Credits: 3 s.h



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