MGTE 345 - Consumer Behavior

This course is designed to examine the use of consumer behavior research and theory as a central element of business strategy, especially in marketing. Students study the activities involved in obtaining, consuming, and disposing of products and services and see how this applies to real marketing situations.

Prerequisites & Notes
MGTE 121 or 325, ECON 205, and either PSYC 101 or SOCI 101 or permission of instructor.

Credits: 3 s.h

Academic Catalog

MGTE 345 - Consumer Behavior