Mar 28, 2024  
2004-2005 Springfield College Undergraduate Catalog 
    
2004-2005 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]

MGTE 121 - Principles of Marketing


This course surveys the foundations, principles, and functions of marketing with a thorough treatment of the core topics of market segmentation, consumer behavior, and the elements of the marketing mix. Marketing is examined from a broadened viewpoint including nonprofit organizations and service firm strategy, as well as tangible goods.

Prerequisites & Notes
MGTE 150.

Credits: 3 s.h