Feb 02, 2023  
2012-2013 Springfield College Graduate Catalog 
    
2012-2013 Springfield College Graduate Catalog [ARCHIVED CATALOG]

BUSM 625 - Marketing Management


Marketing Management emphasizes the utilization and understanding of modern marketing strategies. Through real world exposure, the marketing process is examined including marketing research, consumer behavior, market segmentation, strategic planning, and the marketing mix-product, price, place, and promotion. Through working on real life marketing plans, students gather data, analyze marketing options, and prepare workable solutions. 


Credits: 3