|
Apr 28, 2024
|
|
|
|
2007-2008 Springfield College Undergraduate Catalog [ARCHIVED CATALOG]
|
MGTE 121 - Principles of Marketing This course surveys the foundations, principles, and functions of marketing with a thorough treatment of the core topics of market segmentation, consumer behavior, and the elements of the marketing mix. Marketing is examined from a broadened viewpoint including nonprofit organizations and service firm strategy, as well as tangible goods.
Prerequisites & Notes MGTE 150
Credits: 3
|
|